Software company, Miami, Florida
We build software businesses run on.
Primewillcall designs, builds and operates software: subscription products we run for our customers, and custom systems we build for companies that want technology to just work.
What we do
Two ways to work with us
Subscribe to a product we already run, or have us build exactly what your business needs. Many clients do both.
Subscription products
We build and run our own software products. You subscribe and we take care of everything behind it: hosting, updates, support and the improvements that ship every month.
See our productsCustom development
Web apps, mobile apps, integrations and automations designed around how your team works. We scope it with you, build in short cycles and support it after launch.
How we workWhat we build
Software for the real work of a business
Everything we build comes from running software in production ourselves: at the counter, on tablets, in the office and in the cloud.
Web applications
Customer portals, internal tools and dashboards built on Next.js and React, fast on any device.
Mobile and tablet apps
iOS and Android apps for the field and the counter, built with React Native and shipped through the app stores.
Integrations and automations
Connect the systems you already use and let routine work run itself: orders, emails, notifications, reports.
Payments and point of sale
Online checkout, payment links, refunds and card readers at the counter, built on Stripe with a ledger that adds up.
Messaging and notifications
SMS, WhatsApp and email that go out on their own at the right moment, with every reply in one inbox.
Data, reporting and AI
Clean data models, reports that run in milliseconds and practical AI such as reading documents and photos.
What we build with
- Next.js
- React
- React Native
- TypeScript
- Postgres
- Supabase
- Stripe
- Twilio
- Vercel
How we work
From first call to running in production
Fixed scope projects, ongoing retainers, and rescue work on systems someone else built. The steps are the same.
Step 1
Discover
A short conversation about what slows your team down today. We write it up, agree on the scope and price it.
Step 2
Design
Screens and flows you can react to before anything is built. Every screen should make sense to a non-technical person.
Step 3
Build
Short cycles with something to try every week. You see progress, not a black box.
Step 4
Run
We host it, watch it and keep improving it. Software is never finished, and we stay.
What we hold ourselves to
Three rules for everything we ship
Simple for the people who use it
The person at the counter on a Saturday morning is the real user. If a screen needs a manual, it is not done.
Built to run, not just to ship
We operate our own products every day, so we build with the on-call phone in mind: clear errors, records that add up, nothing silently lost.
Straight answers
Plain language, honest estimates and a person who replies. You always know what is happening and why.
Our products
Software we build and run ourselves
Our products come from problems we solved for real businesses and kept improving. Each one takes over a whole workflow, and every customer gets the improvements as they ship.
Subscription
Operations platform for tours and activities
Reservations, check-in, front desk sales, guest messaging, payments and reporting in one subscription. Used every day by operators in Miami and Key West.
- Reservations
- Check-in
- Point of sale
- Messaging
- Payments
- Reporting
Clients
What clients say
Prime has completely revolutionized how we handle our bookings. Its intuitive design has saved us countless hours on admin tasks.
After a colleague's recommendation, we gave PWC a try, and it's been a breeze to use.
The platform is efficient, and the customer support is outstanding. We couldn't be more satisfied!
Contact
Tell us what you are building.
Whether you need a custom system, a demo of one of our products or just a second opinion, a person reads every message and replies, usually the same day.